Social Media Glossary

We’re guilty of using quite a few strange acronyms and marketing terms in the social media world. So, if CPC, CPM, KPI and ROI just seem like a bunch of letters to you, don’t worry – our social media glossary will help! Social Media Specific Business Manager Facebook...

5 Brilliant Social Media Advertising Campaigns

Social media advertising is a fantastic way to reach customers. It’s cost-effective, engaging and can be highly targeted. It’s also a competitive space, which requires brands to think creatively about how they can reach and engage audiences. In this blog post, we look...

New Features Roundup on LinkedIn in 2018

Over the past few months, LinkedIn has released a whole host of new features. In this blog, we discuss the most significant LinkedIn updates and how they could benefit your business. GROUPS Following in the footsteps of Facebook, LinkedIn is increasing its focus on...
How to Prove the Value of Social Media

How to Prove the Value of Social Media

Are you bursting with social media ideas for your business, but struggling to get buy-in from your team? Perhaps you’re already running some activity, but can’t seem to secure extra resource or an advertising budget? Or maybe your colleagues simply don’t believe that...

A guide to running a successful social media competition

Running a social media competition is a brilliant way to attract and engage audiences, grow awareness of a product and increase purchase intent from potential customers. They can also be used to build an email list, drive traffic to your website or simply to reward...