Our 5 Social Media Predictions for 2018

One of the biggest challenges businesses are set to face in 2018 is keeping up with ever-evolving updates and changes within social media. The social media platforms are constantly updating their algorithms; the rules behind how your content is spread within the...

The Rise of the Citizen Influencer

Avocado Social Consultant, Ambi Mistry explores the rise of the citizen influencer, and asks how effective is this marketing technique compared to using celebrity influencers? For many years now we’ve become accustomed to seeing celebrities and influencers using...

What are Instagram Pods and how do they work?

You may have heard of the terms Instagram Pods and Instagram Loops recently, particularly as Instagram picks up pace and gains more active users per month than other networks including Twitter, LinkedIn, Snapchat and Tumblr. We’re all looking for new ways to...

Twitter Success Masterclass 2017

After our successful LinkedIn for Business 2017 event this month, we are continuing our social media workshop series with a Twitter Success Masterclass. The workshop will take place at the gorgeous Soho Works in the Tea Building, Shoreditch on Thursday 6th April 2017...