Facebook Watch: What is the new video platform?

It’s easy for new Facebook features to pass you by, but Facebook Watch is one of the most important changes we’ve seen for video content within the platform. Facebook Watch is a video on demand service which is a move to compete against the likes...

How to beat Facebook’s latest algorithm changes

You have probably heard about Facebook’s latest algorithm squeeze, which was announced in the last week. One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built… Posted by Mark Zuckerberg...

Our 5 Social Media Predictions for 2018

One of the biggest challenges businesses are set to face in 2018 is keeping up with ever-evolving updates and changes within social media. The social media platforms are constantly updating their algorithms; the rules behind how your content is spread within the...

What is an Instagram Loop and how does it work?

Have you heard of an Instagram Loop? Don’t worry, we’re about to explain exactly what this trend is. An Instagram Loop giveaway is a growth strategy which bloggers and businesses have come up with to beat the Instagram algorithm and gain new followers....

What are Instagram Pods and how do they work?

You may have heard of the terms Instagram Pods and Instagram Loops recently, particularly as Instagram picks up pace and gains more active users per month than other networks including Twitter, LinkedIn, Snapchat and Tumblr. We’re all looking for new ways to...

Is Twitter still an important marketing tool?

Twitter has had its fair share of bad press over the last year, and one of the questions we regularly get asked at Avocado Social is whether the tool is still an important player in the online marketing mix. The micro-blogging social network has shown signs of slowing...