Our 5 Social Media Predictions for 2018

One of the biggest challenges businesses are set to face in 2018 is keeping up with ever-evolving updates and changes within social media. The social media platforms are constantly updating their algorithms; the rules behind how your content is spread within the...

The Rise of the Citizen Influencer

Avocado Social Consultant, Ambi Mistry explores the rise of the citizen influencer, and asks how effective is this marketing technique compared to using celebrity influencers? For many years now we’ve become accustomed to seeing celebrities and influencers using...

What is an Instagram Loop and how does it work?

Have you heard of an Instagram Loop? Don’t worry, we’re about to explain exactly what this trend is. An Instagram Loop giveaway is a growth strategy which bloggers and businesses have come up with to beat the Instagram algorithm and gain new followers....

What are Instagram Pods and how do they work?

You may have heard of the terms Instagram Pods and Instagram Loops recently, particularly as Instagram picks up pace and gains more active users per month than other networks including Twitter, LinkedIn, Snapchat and Tumblr. We’re all looking for new ways to...

Is Twitter still an important marketing tool?

Twitter has had its fair share of bad press over the last year, and one of the questions we regularly get asked at Avocado Social is whether the tool is still an important player in the online marketing mix. The micro-blogging social network has shown signs of slowing...