COVID-19 has had an enormous impact on every business, and individuals around the world. As the news moves extremely quickly, we are doing our best to provide our community with some useful advice on how to move forward. Social media has a huge role to play in communicating your brand’s approach to the current crisis. As things continue to progress, we have put together some COVID-19 Advice for Social Media Managers. This is based on recent conversations with experts, clients, and our view on best practices.
- We strongly recommend that you review your current social media calendars to ensure that the posts you had planned, and possibly even scheduled are still appropriate. You may need to remove posts that could be seen as slightly insensitive given the current climate.
- Increase content around ‘activities at home’ if you can. This could be recipes, activities with the children, gardening, home improvement, online learning, online communities, and chats, etc.
- Don’t instill panic! Try and keep your tone positive, reassuring, helpful, empathetic, and compassionate. This can be tricky, so please feel free to soundboard ideas in our Group.