COVID-19 has had an enormous impact on every business, and individuals around the world. As the news moves extremely quickly, we are doing our best to provide our community with some useful advice on how to move forward. Social media has a huge role to play in communicating your brand’s approach to the current crisis. As things continue to progress, we have put together some COVID-19 Advice for Social Media Managers. This is based on recent conversations with experts, clients, and our view on best practices.

Immediate Actions

  • We strongly recommend that you review your current social media calendars to ensure that the posts you had planned, and possibly even scheduled are still appropriate. You may need to remove posts that could be seen as slightly insensitive given the current climate.
  • Increase content around ‘activities at home’ if you can. This could be recipes, activities with the children, gardening, home improvement, online learning, online communities, and chats, etc.
  • Don’t instill panic! Try and keep your tone positive, reassuring, helpful, empathetic, and compassionate. This can be tricky, so please feel free to soundboard ideas in our Group.

Social Media Managers Handbook

We have developed a handbook for social media managers looking to make a statement about their approach. Many of the examples have been taken from Facebook, Instagram, and Twitter – where brands are sharing their day to day updates and changes. You can view the handbook here. We will be keeping this handbook up to date with examples that we spot. Please do share any within the Avocado Social Media Facebook Group, which is our free community for social media managers.

LIVE Online Courses

We have moved all of our upcoming public workshops online so that you can access them from wherever you are. Scheduled topics including advertising on Facebook and Instagram, and advanced tactics on building your communities. Here are the details below of what’s coming up:
16th April: Grow and Nurture: Advanced Social Media Marketing
21st April: Social Media on a Budget
22nd April: Social Media Strategy Mapping We also have a series of online courses for learning in your own time. You can find details of these here. Please get in touch if you’re stuck, want a chat, or have any questions about anything above. We’d love to help you with ideas, inspiration, and support in any way we can.