Facebook has launched a Live Video Map. This function allows users to see the most popular video content around the world in real-time from their desktops. The feature lets users browse live video streaming by country, with blue dots representing live videos. The bigger the dot, the bigger the video’s popularity. Screen Shot 2016-06-19 at 17.58.24

Image from iDigitalTimes.com 

Facebook Live

Although Facebook’s “live” function has been around since its global rollout in February and is now available in 60 countries. It’s now even easier for users to find the desktop version on Facebook. Head to the ‘Live Video’ link under Apps in the left navigation bar on your Facebook timeline. Screen Shot 2016-06-19 at 17.42.35 Facebook Live has steadily built popularity since its launch. The growing popularity of video from the social media giant makes total sense. Facebook’s vice president of EMEA operations Nichola Mendelshon’s commented that in 5 years’ time Facebook ‘will be probably all video’. Mendelshon also added that video is ‘the best way to tell stories in this world’ and ‘helps us to digest much more information’.

Example: Grazia Magazine

It has certainly been used in creative ways over the past few months. In the UK, women’s magazine Grazia created its June issue using Facebook Live from the social media giant’s London HQ. Its readers were able to take an active role in the creation of the magazine. From participating in the live-streamed editorial meeting to joining a live Brexit debate readers could pitch, contribute, and help bring an online community to life. Screen Shot 2016-06-19 at 17.45.34 Last month Facebook CEO Mark Zuckerberg interviewed NASA astronauts on the platform, whilst entrepreneur blogger Chris Ducker uses it to host engaging Q&As with his fans and to share his insights on his entrepreneur lifestyle. The US makeup brand Benefit uses Facebook Live every week for its ‘Tipsy Tricks’ feature where a guest and a host discuss beauty advice over some wine and answering viewers’ questions. According to Digiday, the first two streams had 42,000 and 59,000 live viewers respectively, with an average of 2,000 people watching them at any given time. We’re looking forward to seeing how many more brands embrace this feature. Will Facebook really be video-only in five years’ time? Find our about Avocado Social’s live streams on our website.