It’s been one year since Facebook introduced their carousel ad format, allowing advertisers to showcase a variety of images that link through to different landing pages. The format, allowing multiple images and links all in one advert, is now available to both advertisers and Facebook users.
Since their release, advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click when compared to single-image link ads.
Allowing you to upload up to five posts, carousel ads gives you the chance to share a variety of content for your audience to enjoy. Take a look at a few examples below:
River Island took the advert format to promote their latest swimwear collection. The brand uploaded five images from the new collection along with copy with a brief description. The post also includes a clear call-to-action with an emoji for extra character and to stand out.
Following suit, clothing brand Ted Baker make good use of the carousel ad format as part of their Valentines Day campaign – managing to attract both males and females to their page in order to make a purchase. The brand doesn’t include call-to-action in their copy but go for a witty tone with a link to their website.
There’s much more that you can do with carousel ads. Interact with a call to action button, educate with links to your website content or promote your mobile app. How will you use them? Start by creating your own today (don’t forget your copy!)
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