We were really excited to see Instagram’s rebrand earlier this month. Instagram launched a fresh new logo and design. Gone are the days of the retro camera icon that the world’s biggest photo-sharing platform launched with back in 2010. In its place is a bold, bright, sunset-coloured image.
Interestingly, Instagram’s revamped logo is a distinctly smooth, flat design. It’s similar to those used by Google and Uber. A more simplified design overhaul has also taken place within the app itself. Now, the app puts more focus on users’ photos and videos.
We love Instagram’s rebrand at Avocado Social, especially as we’ve recently freshened up our look. More on that later! Here we look into the reasons behind the changes and why all brands should consider a periodic refresh.
Switching things up makes total sense. Given the app’s incredible evolution over the past six years from a fairly niche, hipster photo filtering tool to its unrivalled position as the world’s number one destination for sharing pictures. Now proudly owned by Facebook, Instagram boasts 400 million users worldwide. Instagram’s journey is truly impressive and the overhaul seems fitting to mark its success and new trajectory.
Instagram’s Head of Design , Ian Spalter, described the new icon in his blog for Medium.
He candidly revealed that Instagram’s app image ‘was beginning to feel, well…not reflective of the community, and we thought we could make it better’. Instagram’s rebrand was also reflected across Instagram’s family of apps (Layout, Hyperlapse and Boomerang) as denoting a new maturity for the company.
It reminds us of another makeover from a disruptive company two years ago, when Airbnb launched its new logo. The more grown-up look marked a change in the platform’s remarkable climb from bedroom startup to a global empire.
Guardian journalist Oliver Wainwright wrote at the time, ‘In its memorable simplicity, [Airbnb’s logo] has an instantly recognisable graphic power equal to the company’s increasing ubiquity’. Whilst the new logo faced some backlash, it certainly drew attention to the brand and generated incredible amounts of buzz.
Back to Instagram and we’re certainly intrigued to see what’s next to come in its bright and bold new chapter. Given that over the last year we’ve seen an increase in advertising revenues, focus on video and exponential growth in users.
We’ve also recently undergone a brand refresh to mark a new chapter for Avocado Social. Our founder Alison Battisby sheds light on the thinking behind the overhaul:
‘After launching Avocado Social in 2014 and a really successful year I felt the need to take our branding and website to the next level. It was crucial to maintain a friendly feel whilst still looking slick and professional. A brand refresh, when done right, can make a powerful statement to the world. It’s a chance to mark the growth of the brand, reset the focus, and welcome in the new. I’m really happy with our new look and feel – it’s simple and accessible, just like our brand!’
Let us know what you think about the Instagram rebrand by joining the discussion on The Avocado Social Media Hub
If you’d like to find out how Avocado Social can help your brand create and implement an effective social media strategy then please get in touch with us here