It’s early November, which means Avocado Social has just turned one year old. Happy Birthday to us! It’s been a fantastic year, working with a whole host of businesses and startups across the UK, hosting social media workshops for companies including Visit Scotland, Etsy and Fellowes and teaching regular social media classes at General Assembly and Enterprise Nation. It’s gone as quick as lightening so I wanted to take some time to reflect on 5 key learnings which I’ve taken from my first year in business. I hope you enjoy them, and feel free to add your own learnings in the comments below! 1. Don’t be afraid to make mistakes, but learn from them Running your own business is a complete learning curve and of course you are going to make mistakes, but the key thing is to make sure you don’t repeat those mistakes again. Below are three mistakes I made over the year and how I’ve learned not to make them again:
- I’ve misjudged how long projects would take: This can be a killer for your business, especially as I hate keeping clients waiting! It means you need to put in extra hours at weekends and evenings to get the work done. Now I make sure I leave some extra time in my diary around the end of a project to ensure it gets finished and delivered within the expected time.
- I’ve taken on too much work at times: There is a temptation to say yes to everything at first, but I’ve learned that there are only so many hours in a day so you can’t do everything that comes your way. I now make sure I have at least one day at home a week for planning and admin. Yoga is a real help for me as it allows you to switch off, so I make sure I make a minimum of a couple of classes a week.
- I’ve accepted projects which I don’t have a passion for or interest in: I quickly realised that if I don’t have a passion for the project, then I’d put it off for as long as possible. This isn’t productive nor is it fair to the client, so now I only accept projects which I believe in.