PAID SOCIAL

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SOCIAL MEDIA ADS MANAGEMENT

Harness the power of paid social media advertising to elevate your brand’s visibility and drive meaningful results.

At Avocado Social, we manage strategic, high-performing paid social campaigns that elevate your brand and deliver measurable impact. Whether you’re launching a new menu, boosting event attendance, or building long-term brand love, we use smart targeting and creative content to reach the right people—at the right time—with the right message.

We specialise in Meta (Facebook & Instagram), LinkedIn, TikTok, and Google ad campaigns, managing every step from strategy and setup to optimisation and reporting.

More than impressions. More than clicks. We focus on results that mean something—awareness, engagement, conversions, and loyalty.

OUR SERVICE INCLUDES

STRATEGIC PLANNING & SETUP

  • Discovery Call – A consultation to align on goals, audience, assets, and timelines
  • Access & Infrastructure – We manage campaigns directly through Meta Ads Manager and/or LinkedIn Campaign Manager
  • Audience Research – Identify high-value audience segments using demographics, interests, behaviours, and platform insights
  • Ad Strategy – Define clear campaign goals, targeting, creative direction, and budget structure

CREATIVE DEVELOPMENT & LAUNCH

  • Content & Copy Guidance – Strategic recommendations for ad visuals, messaging, and CTAs
  • Ad Creation & Targeting – Build and launch campaigns with platform-specific creative and tailored messaging
  • Scheduling – Timed launches to maximise reach and engagement during peak windows

MONITORING & OPTIMISATION

  • Daily Oversight – We monitor key metrics like to ensure consistent performance
  • Agile Adjustments – Live tweaking of audiences, placements, bids, and creative to maximise return
  • Compliance & Best Practice – Full alignment with ad policies for account health and approval success

REPORTING & INSIGHTS

  • Monthly Reports – Clear, insightful summaries of performance, learnings, and recommendations
  • Review Calls – A monthly debrief to walk through results and plan next steps
  • Forward Planning – Suggestions for evolving the strategy, scaling spend, or A/B testing new formats

Whether you’re working with £300 or £10,000+ per month, we’ll make sure your budgets have the biggest impact, optimising for awareness, engagement, or conversions depending on your objectives.

Partner with us to boost engagement, grow your audience, and achieve measurable success through paid social media advertising.

WHY AVOCADO SOCIAL?

✅ Audience-First Approach – We prioritise relevance, resonance, and results

✅ Senior-Level Expertise – Your account is handled by experienced paid social specialists

✅ Full Transparency – No jargon. Just clear communication and strategic focus

✅ Flexibility Built-In – Suitable for launches, campaigns, or always-on activity

✅ Real Business Impact – We align ads with your bigger picture—from footfall and bookings to brand building and loyalty

SOCIAL MEDIA ADVERTISING FAQs

What platforms do you manage ads on?

We manage campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, Google, YouTube, and Pinterest, the most effective platforms for reaching audiences with precision and impact. Each platform has its strengths, and we’ll guide you on where to focus based on your goals.

 

How much should we spend on paid social?

We’ll advise on the ideal budget to get meaningful results and make every pound work harder through strategic optimisation. We typically recommend a minimum monthly ad spend of £300–£1,000, depending on your objectives and audience size. 

 

Do you provide the creative assets?

We can create content for your campaigns or work with your existing content and brand.  We will advise on what works best for each platform and guide you on visuals, ad formats, messaging, and calls-to-action.  

 

Can you just run a short-term campaign for us?

Yes. We offer campaign-based support—perfect for launches, promotions, or one-off objectives. Our short-term campaign setup typically runs for one month and includes planning, setup, monitoring, optimisation, and final reporting.

 

Do we retain control of our ad accounts?

Always. We work within your existing ad accounts, ensuring full transparency, compliance, and long-term ownership. We’ll help set up access and permissions if needed.

 

What results can we expect?

Results depend on your objective—whether that’s awareness, engagement, leads, or conversions—but our focus is always on quality performance.

Each campaign is tailored to your metrics, and we report honestly on what’s working (and what’s not).

 

What results can we expect?

Results depend on your objective—whether that’s awareness, engagement, leads, or conversions—but our focus is always on quality performance.

Each campaign is tailored to your metrics, and we report honestly on what’s working (and what’s not). We track the metrics that matter to your business. We’ll discuss success criteria during our consultation so we can align on what great looks like from the start.

 

How often will we hear from you?

You’ll receive weekly check-ins if needed, and a monthly report detailing performance insights, learnings, and next steps. We also offer a monthly strategy call to review results and make data-led decisions for the next phase.

 

Can you manage ads for multiple locations or brands?

Yes. We regularly manage multi-location campaigns and can segment ads by geography, audience, or message. Whether you’re a franchise, multi-site operator, or holding group, we can tailor the structure accordingly.

 

Can we test working together before committing long-term?

Yes—we offer project-based campaigns so you can experience our approach without a long-term contract. Many clients start with a campaign, then continue with monthly support based on results.

 

Can we test working together before committing long-term?

For one-off campaigns: no contract, just a project agreement.

For ongoing support: we recommend a 3-month minimum to allow for optimisation, testing, and learning—but we’re happy to discuss flexible arrangements.

 

What happens if the ads aren’t performing?

Paid social is a live, iterative process. We monitor your campaigns daily, testing and refining to improve results. If something isn’t working, we act fast to adjust targeting, creative, or spend allocation to get back on track.

OUR WORK

We are proud to have worked with a wide range of amazing businesses over the last decade. Explore some our more recent projects below.

Serious Pig Case Study

Serious Pig - Our Work

Quixant Case Study

Quixant - Our Work

Pizza Union Case Study

Pizza Union - Our Work

EBU Case Study

EBU - Our Work

Jing Case Study

JING - Our Work

Skills for Care Case Study

Skills for Care - Our Work

“It was great to get Avocado Social’s insight into the world of Instagram. The team has come away with great tips and a clear strategy of how we can use this platform to enhance our content.”

• Mona Lukha, Head of ITV Weather

“Avocado Social has given our franchisees the tools to better identify social media advertising opportunities, but also made them understand the importance and power of social media marketing.”

• Andrea Stavrinidou, Wagamama International Franchisee Ltd.

WHO WE'VE WORKED WITH

CONTACT US

Ready to take your social media to the next level? Let’s make it happen.

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Contact Us

0845 544 3963

hello@avocadosocial.com

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