Today it was announced that Snapchat has surpassed Twitter with a reported 150 million people now using the app every day. This is compared to Twitter’s 140 million. Snapchat has grown rapidly since its inception five years ago as a simple photo and video sharing platform. It is now one of the world’s biggest social media platforms. With an additional 40 million users joining in the last six months alone, it has proven particularly popular with younger users thanks to its quirky, colourful features. We’ve seen a whole host of brands starting to use the channel from the likes of McDonalds, Wahaca and Burberry to smaller businesses such as New York-based frozen yogurt chain 16 Candles. Proving that Snapchat success is not just for global brands with large budgets. Whilst Snapchat continues to go from strength to strength, it’s a further blow for Twitter. Twitter has seen significant struggles over the last year due to a shrinking user base and engagement. At double Snapchat’s age, we’re interested to see how this competition plays out between the social media giants. Next week we’re hosting a free webinar on how to use Snapchat for your business. We’ll be welcoming Snapchat expert and trainer Rob Lee for a Q & A. The session will cover how brands are utilising the unique app and Rob will be sharing insight on how we should be using Snapchat to make an impact. Join us on Thursday 9th June at 11am by signing up here. If you’d like to know more about incorporating Snapchat into your social media strategy then get in touch. And don’t forget to join the discussion in our Facebook Group, the Avocado Social Media Hub.