Social Media Awareness Days 2021

Dec 18, 2020

A complete guide to UK Social Media Awareness Days in 2021.

Celebrating relevant social media awareness days and using their respective #hashtag is a great way for brands to engage with their social media audience.

Being relevant is extremely powerful. Talking about your business, products, or services related to awareness days provides a great opportunity to align with online discussions. By planning ahead and scheduling campaigns around Awareness Days you can really boost your brand’s online visibility.

The key is to only engage with what’s appropriate for your audience and your brand. Consider using content (photos, videos, graphics, etc) and links to increase engagement, and competitions to increase visibility. With this in mind, here is a summary of some of the key social media awareness days for 2021, and their respective hashtag(s).

Download your UK Social Media Awareness Days Calendar 2021.

Get your hands on the complete guide to social media awareness days and their hashtags for the UK in 2021 for FREE.


January 2021



#veganuary #vegan #veganfood #veganism #veganlife Veganuary is a UK nonprofit organisation that promotes and educates about veganism by encouraging people to follow a vegan lifestyle for the month of January. Since the event began in 2014, participation has more than doubled each year. In 2020 a record 400,000 people worldwide signed up to the Veganuary movement.


#ginuary Ginuary is the antithesis of Dry January. It’s a celebration of everything gin! 

Dry January

#dryjanuary #alcoholfree #sober #alcoholfreelife  Dry January is the UK’s one-month booze-free challenge that helps millions reset their relationship with alcohol every year.

Walk Your Dog Month

#walkyourdogmonth #dogwalk #dogwalking January is National Walk Your Dog Month. Since dogs are not spending as much time outside as in the warmer months, they will need some extra exercise and it’s a great chance to reap the benefits for yourself as well. 
1 January

New Year’s Day (UK)

#newyear #2021 The first day of 2021!
2 January


3 January

The Festival of Sleep Day

#FestivalOfSleepDay The Festival of Sleep Day is celebrated every year on January 3. No one really knows who started it, but it is thought it was originally created to give people an extra day of shut eye after an eventful holiday season.
4 January

World Braille Day

#worldbrailleday #happybrailleday #braille World Braille Day is an international day, celebrated on 4 January. The aim to create awareness of the importance of braille as a means of communication for blind and visually impaired people.
5 January


6 January

Big School’s Birdwatch 2021

#RSPB The Big Schools Birdwatch runs from the 6th January – 21st February 2021. It is an educational activity that aims to get classes all across the UK closer to nature. 
7 January      
8 January      
9 January      
10 January      
11 January      
12 January      
13 January

National Obesity Awareness Week

#NationalObesityAwarenessWeek National Obesity Awareness Week is all about raising awareness of obesity, how it affects our health, and what we can do to improve the nation’s collective wellbeing.
14 January

National Dress Your Pet Up Day

#dressupyourpetday National Dress Up Your Pet Day provides a day to celebrate with your pet and show of their fashion style. 
15 January


16 January


17 January

World Religion Day

#WorldReligionDay World Religion Day is held annually on the third Sunday in January. The aim of World Religion Day is to foster the establishment of interfaith understanding and harmony by emphasizing the common denominators underlying all religions.
18 January

Blue Monday

  Blue Monday typically takes place on the third Monday of January,. It is claimed to be the most depressing day of the year. The concept was first published as part of a 2005 press release from Sky Travel.

Winnie the Pooh Day

#WinnieThePoohDay National Winnie the Pooh Day on January 18th commemorates author A.A. Milne’s birthday in 1882.

Sugar Awareness Week

  Sugar Awareness Week celebrates the success of food industry, government and NGOs’ progress so far, and discusses the future for sugar and calorie reduction.. This year the event takes place from the 18th-24th January.

Big Energy Saving Week

#bigenergysavingweek #BESW2021 Big Energy Saving Week runs from 18 to 24 January. It is a national campaign to help people cut their fuel bills

Australia Open (Tennis)

  The 2021 Australian Open looks set to go ahead. Starting on 18th January and ending on Sunday, 31st January
19 January      
20 January      
21 January      
22 January      
23 January      
24 January

Global Belly Laugh Day

#BellyLaughDay Belly Laugh Day also known as Global Belly Laugh Day is celebrated annually on January 24th at 1:24 p.m. local time. Belly Laugh Day was created to give people who have survived hard times a chance to laugh and be happy.
25 January

Burns Night

#burnsnight #robertburns Burns Night is a cultural event that takes place on 25th January in Scotland. It celebrates the life and work of Robert Burns, a Scottish poet who is widely seen as the national poet of Scotland. While Burns Night is not a national holiday, it is arguably more widely celebrated than St. Andrew’s Day.
26 January

Australia Day

#australiaday #australia Australia Day is the official national day of Australia. Celebrated annually on 26 January, it marks the anniversary of the arrival of the First Fleet of British ships in 1788.
27 January

Holocaust Memorial Day

  Holocaust Memorial Day is a national commemoration day dedicated to the remembrance of those who suffered in the Holocaust, and in subsequent genocides around the world. It has been held on 27th January since 2001. The date is the anniversary of the liberation of Auschwitz concentration camp by the Soviet Union in 1945.
28 January

Winter X Games

#xgames #winterxgames The X Games returns to Buttermilk in Aspen, Colorado for the world’s best action sports, music and festival experience on snow! 
29 January


30 January

National Storytelling Week

  National Storytelling Week takes place in storytelling clubs, theatres, museums, schools, hospitals, spoken word venues, and care homes. Stories are chosen and are told in a magical way between the teller and the listener.
31 January

The Grammys

#Grammy #Grammys The Grammy Awards are presented by the Recording Academy to recognize achievements in the music industry. The annual presentation ceremony features performances by prominent artists, and the presentation of those awards that have a more popular interest.


Download your UK Social Media Awareness Days Calendar 2021.

Get your hands on the complete guide to social media awareness days and their hashtags for the UK in 2021 for FREE.

Who we’ve

worked with

AMA Logo - Avocado Social
BBC Logo - Avocado Social
Bill's Logo - Avocado Social
Brita Logo - Avocado Social
Butcombe Logo - Avocado Social
Dirty Martini Logo - Avocado Social
DMI Logo - Avocado Social
General Assembly Logo - Avocado Social
GOV.UK Logo - Avocado Social
Haven Logo - Avocado Social
Heavenly Desserts Logo - Avocado Social
Heineken Logo - Avocado Social
Hyatt Logo - Avocado Social
itvWEATHER Logo - Avocado Social
Jing Logo - Avocado Social
John Lewis - Avocado Social
Pizza Union - Avocado Social
Serious Pig - Avocado Social
Soho House Logo - Avocado Social
Star Pubs & Bars Logo - Avocado Social
Tim Hortons Logo - Avocado Social
UOBath Logo - Avocado Social
UOMelbourne Logo - Avocado Social
Wireless Social Logo - Avocado Social