Social Media Marketing Update – January 2023

Jan 28, 2023

Staying on top of the social media industry can be a daunting task. With new apps, features, and tools constantly emerging, it can be hard to keep up with the lightning-fast pace of change. But keeping your social media strategy up-to-date is crucial, as the algorithms that govern social media platforms favor those who employ the most recent techniques. That’s why we’ve compiled this monthly social media marketing update, to keep you informed of the latest trends and best practices.

In our Social Media Marketing Update for January 2023 we cover the 8 topics that will help you keep your social media strategy up-to-date and ensure that you’re always delivering the latest best practice.

You can watch the full recording below, which covers –

  1. Social Media Users of 2023 👥
  2. Trending Tracks 🎶
  3. Closed Captioning Now Default 🔇
  4. TikTok SEO 🔍
  5. Goodbye Creator Studio 👋
  6. Instagram Scheduler is Here
  7. Chat GPT and AI 💼
  8. Twitter Update 🤯

Watch the full recording


Free Monthly Social Media Updates

You can join our free Social Media Updates – a new free event from Avocado Social happening every month in 2023.

In Summary

As the number of social media users continues to grow, it’s important to stay informed of the latest trends in order to ensure that your posts reach the maximum number of people. For example, a trend that has been identified is that many people are doing regular detoxes or reducing their screen time. To cater to this, Instagram has launched a new “quiet mode” feature, where users can turn off all notifications for as long as they want.

In terms of the most popular social media platforms, Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok are at the top of the list. Brands should spread their message across different platforms, but also adapt their message and content to the specific platform and its format. TikTok is also increasingly being used as a search and discovery platform.

Another trend that’s been identified is the use of trending tracks in content. Using a track that has had 1000-10,000 uses can help generate more views, reach, and impressions on a video. Resources like Later can be helpful for finding trending tracks.

Captions are also becoming increasingly important for videos on social media. Not only do they make videos more accessible for viewers with hearing impairments, but they also keep viewers engaged and increase the chances that they will watch the entire video. There are several ways to add captions to videos, including using auto caption tools or adding captions manually. However, it’s important to double-check the captions for errors or misspellings before publishing the video.

TikTok SEO is also becoming more important as the platform continues to grow in popularity. A study by Google found that TikTok videos that include hashtags and keywords in the caption and video title had a higher chance of ranking in search results.

These are just a few of the topics we discussed. Stay tuned for more updates on the latest trends and changes in the social media industry to make sure your social media strategy is as effective as possible.

Join our Mailing List

Join our mailing list for social media updates, free broadcasts and offers on our training workshops

Who we’ve

worked with

AMA Logo - Avocado Social
BBC Logo - Avocado Social
Bill's Logo - Avocado Social
Brita Logo - Avocado Social
Butcombe Logo - Avocado Social
Dirty Martini Logo - Avocado Social
DMI Logo - Avocado Social
General Assembly Logo - Avocado Social
GOV.UK Logo - Avocado Social
Haven Logo - Avocado Social
Heavenly Desserts Logo - Avocado Social
Heineken Logo - Avocado Social
Hyatt Logo - Avocado Social
itvWEATHER Logo - Avocado Social
Jing Logo - Avocado Social
John Lewis - Avocado Social
Pizza Union - Avocado Social
Serious Pig - Avocado Social
Soho House Logo - Avocado Social
Star Pubs & Bars Logo - Avocado Social
Tim Hortons Logo - Avocado Social
UOBath Logo - Avocado Social
UOMelbourne Logo - Avocado Social
Wireless Social Logo - Avocado Social