SOCIAL MEDIA STRATEGY
At Avocado Social, social media strategy isn’t just about planning content, it’s about aligning your brand’s purpose with what your audience truly values. Whether you’re leading a fast-paced team, scaling a small business, or redefining your digital presence, we’ll help you connect the dots between data, creativity, and commercial outcomes.
Let’s talk about what’s next for your brand.
OUR STRATEGIC APPROACH
SOCIAL MEDIA AUDIT
Our audit uncovers what’s working, what’s not, and what your audience really responds to.
We review:
- Brand Presence & Messaging – Assess consistency and impact across platforms.
- Platform Performance – Analyse reach, engagement, and audience behaviour.
- Content Effectiveness – Identify high-performing themes and formats.
- Community Management – Review response quality and public sentiment.
- Comparator Review – Audit competitor brands to uncover insights and growth opportunities.
STRATEGIC FRAMEWORK
Our strategy will bring structure to creativity, with a framework that will elevate your team’s efficiency and impact.
This includes guidance on:
- Roles & Responsibilities – Define who does what and when for seamless execution.
- Content Planning & Workflow – Streamlined collaboration, submission, and approval processes.
- Crisis Management Protocols – Custom response plans that protect your brand’s reputation.
- Social Listening & Reporting – Real-time tracking of sentiment, performance, and trends.
MONTHLY CONSULTANCY
Our strategy will provide clarify how your team spends time and money to drive the most value for your brand.
We will identify:
- Platform Prioritisation – Focus your energy where it counts.
- Content Pillars – Define themes that resonate with your audience and support your brand story.
- Visuals & Tone – Ensure your tone, look, and feel are consistent and memorable.
- Community & UGC Strategy – Build authentic engagement with your audience.
- Employee Advocacy – Empower your people to share brand messages.
- Paid Social Recommendations – Use high-impact advertising tactics to accelerate growth.
WHY OUR STRATEGY WORKS
✅ Designed to support marketing leaders, founders, and teams at all levels
✅ Backed by 15+ years of experience and trusted by Tesco, Burger King, and European Broadcasting Union
✅ Built to integrate with your wider marketing mix—from PR and SEO to content and CRM
✅ Delivered with expertise, clarity, and complete professionalism
We create social strategies that don’t just look good, they drive real impact.
SOCIAL MEDIA STRATEGY FAQs
Q – What does your Social Media Strategy service include?
Our Social Media Strategy service is a bespoke process designed to align your brand’s social media presence with your wider business goals.
It includes:
- A detailed onboarding process to understand your brand and your audience.
- Audit of your current social media performance and a review of your competitors
- A strategic framework to streamline your content planning, team workflow, and reporting
- A content and channel strategy to maximise your reach, engagement, and ROI
Each strategy is fully tailored to your brand, audience, and market opportunities.
Q – Who is your Social Media Strategy service best suited for?
We work best with ambitious brands who want to drive real growth through social media.
Our clients typically include:
- Marketing leaders seeking expert support
- Founders looking to scale their brand presence
- In-house teams needing a clear, actionable strategy
- Businesses ready to integrate social media with PR, SEO, and broader marketing
Whether you’re starting fresh or levelling up, we adapt to meet you where you are.
Q – What makes your strategy approach different?
We don’t believe in one-size-fits-all templates. At Avocado Social, every strategy is:
- Rooted in real data, audience insights, and your brand’s unique goals
- Designed for integration with your overall marketing ecosystem
- Delivered with clarity, warmth, and complete professionalism
Our blend of creativity, structure, and hands-on expertise ensures your brand stands out from the crowd, in the right way.
Q – What’s included in the initial audit?
Before we build any strategy, we conduct a full audit that covers:
- Brand consistency and messaging
- Platform performance analysis
- Content effectiveness and opportunities
- Community management review
- A competitive landscape analysis (auditing 3+ peer brands)
The audit ensures our strategy builds on your strengths and addresses real opportunities.
Q – How long does it take to complete the strategy process?
Typically, the full process including the audit, framework development, and strategy delivery takes around 4 to 6 weeks depending on your brand’s complexity and stakeholder availability. We always work closely with you to align on timelines at the outset.
Q – Can you help implement the strategy?
Yes! While we specialise in strategy development, we also offer full social media management and ongoing consultancy services.
We can either empower your internal team with a clear roadmap, or step in to deliver the execution ourselves.
Q – How do you measure success?
We define success by the metrics that matter most to you. Whether that’s brand awareness, community growth, engagement rates, lead generation, or revenue impact. Our strategies are built with clear KPIs in mind and include recommended reporting structures so you can track progress every step of the way.
Q – What industries do you specialise in?
Our clients come from a wide range of sectors, but we have deep expertise in:
- Hospitality
- Food & Beverage
- Lifestyle and Consumer Brands
- Education and Training
- Nonprofits and Charities
- B2B and Technology
If your brand has a strong purpose and ambition to grow, we can help — whatever your industry.
Q – Do you offer training alongside strategy development?
Yes! Many of our clients pair their strategy project with bespoke social media training for their teams.
This ensures that your people feel confident, capable, and ready to put the new strategy into action.
Q – How do we get started?
It’s simple: Get in touch to book a discovery call with our team.
We’ll talk through your goals, answer any further questions, and map out a plan to get your social media driving serious results.
OUR WORK
We are proud to have worked with a wide range of amazing businesses over the last decade. Explore some our more recent projects below.
Serious Pig - Our Work
Quixant - Our Work
Pizza Union - Our Work
EBU - Our Work
JING - Our Work
Skills for Care - Our Work
WHO WE'VE WORKED WITH
CONTACT US
Ready to take your social media to the next level? Let’s make it happen.
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Contact Us
0845 544 3963
hello@avocadosocial.com