What is a Facebook Pixel and how do I install it?

What is a Facebook Pixel and how do I install it?

We’ve all been there: after looking at a product on a company’s website, adverts featuring it start popping up all over the place. That happens due to something called retargeting, and when it takes place on Facebook and Instagram it’s being driven by a Facebook...
How to Set Up Facebook Business Manager

How to Set Up Facebook Business Manager

Facebook Business Manager is the ultimate control centre for a brand’s Facebook and Instagram activity. It brings Pages, Ads, Audiences, Catalogues, Billing, Users, Pixels (…the list goes on!) together under one roof. Sounds great, right? So, if you haven’t created...