COVID-19 Advice for Social Media Managers

COVID-19 Advice for Social Media Managers

COVID-19 has had an enormous impact on every business, and individuals around the world. As the news moves extremely quickly, we are doing our best to provide our community with some useful advice on how to move forward. Social media has a huge role to play in...
What is a Facebook Pixel and how do I install it?

What is a Facebook Pixel and how do I install it?

We’ve all been there: after looking at a product on a company’s website, adverts featuring it start popping up all over the place. That happens due to something called retargeting, and when it takes place on Facebook and Instagram it’s being driven by a Facebook...
How to use Instagram Stories Stickers

How to use Instagram Stories Stickers

Here at Avocado Social we absolutely love Facebook and Instagram Stories Stickers. Easy to use and interact with, they’re a super simple and fun way to engage with an audience. So, if you haven’t experimented with using Stickers in your Stories yet, now’s the time to...
How to Set Up Facebook Business Manager

How to Set Up Facebook Business Manager

Facebook Business Manager is the ultimate control centre for a brand’s Facebook and Instagram activity. It brings Pages, Ads, Audiences, Catalogues, Billing, Users, Pixels (…the list goes on!) together under one roof. Sounds great, right? So, if you haven’t created...
Going Live on Facebook and Instagram

Going Live on Facebook and Instagram

Going Live on Facebook and Instagram is a great way to boost awareness of your business and brand. The format is algorithm-friendly, an eye-catching novelty, and a great way to engage with audiences in real time. It can also be the most nerve-racking activity for a...