The Rise of Emoji Marketing and How to Use Them in Business

The Rise of Emoji Marketing and How to Use Them in Business

Emojis are undoubtedly one of the most popular ways to communicate these days. Showing our feelings with small smiley faces, animals and most things under the sun has become the norm to many, who use them in text messages and across social media. Incidentally,...
Twitter ramps up its customer service offering

Twitter ramps up its customer service offering

It’s been reported that Twitter is testing a new feature that is set to help users get faster customer support than ever before. In the same way as Facebook business profiles have a badge to display their responsiveness, we could soon be seeing the same on Twitter...
Social Media Directory: What Goes Where?

Social Media Directory: What Goes Where?

Social Media networking is constantly evolving. Whether you are new to or have experience in using, there’s always an update waiting around the corner for us all to get familiar with. So with all of these networks and not enough time to explore them all, we have given...
3 Top Tips for Creating Attention-Grabbing Social Media Video

3 Top Tips for Creating Attention-Grabbing Social Media Video

Video is the most powerful content format on social media. Favoured by algorithms, it catches users’ attention more easily than static images and communicates messages in deeper, more immersive ways. It’s everywhere and growing fast. According to a report by Cisco,...
Why Employee Advocacy is Key to LinkedIn Success

Why Employee Advocacy is Key to LinkedIn Success

Employee advocacy has become a hot topic as of late, with LinkedIn singing the praises of the social media tactic in a recent video. But what is it, and why is it so effective? In this blog, we explore how Employee Advocacy on LinkedIn works, highlight some brands...