Instagram Influencers: The Latest Rules and Best Practice

Instagram Influencers: The Latest Rules and Best Practice

Using Instagram influencers is an incredibly valuable strategy to grow awareness and trust in your brand. There has been an 83% year on year growth in influencer marketing spend in the US and Canada. Notable brands such as Estee Lauder, Vice and Unilever have all...
3 Top Tips for Creating Attention-Grabbing Social Media Video

3 Top Tips for Creating Attention-Grabbing Social Media Video

Video is the most powerful content format on social media. Favoured by algorithms, it catches users’ attention more easily than static images and communicates messages in deeper, more immersive ways. It’s everywhere and growing fast. According to a report by Cisco,...
Why Employee Advocacy is Key to LinkedIn Success

Why Employee Advocacy is Key to LinkedIn Success

Employee advocacy has become a hot topic as of late, with LinkedIn singing the praises of the social media tactic in a recent video. But what is it, and why is it so effective? In this blog, we explore how Employee Advocacy on LinkedIn works, highlight some brands...
The Latest UK Social Media Statistics for 2018

The Latest UK Social Media Statistics for 2018

Our Social Media Statistics for 2019 blog is now available here. UK social media usage hit an all-time high at the beginning of 2018. A hefty 83% of the adult population are now tweeting, ‘gramming, snapping and liking on one or more channels. In this blog, we take a...