3 Top Tips for Creating Attention-Grabbing Social Media Video

3 Top Tips for Creating Attention-Grabbing Social Media Video

Video is the most powerful content format on social media. Favoured by algorithms, it catches users’ attention more easily than static images and communicates messages in deeper, more immersive ways. It’s everywhere and growing fast. According to a report by Cisco,...
Why Employee Advocacy is Key to LinkedIn Success

Why Employee Advocacy is Key to LinkedIn Success

Employee advocacy has become a hot topic as of late, with LinkedIn singing the praises of the social media tactic in a recent video. But what is it, and why is it so effective? In this blog, we explore how Employee Advocacy on LinkedIn works, highlight some brands...
How to Perform a Social Media Audit: 5 Key Questions To Ask

How to Perform a Social Media Audit: 5 Key Questions To Ask

A social media audit is a process of carrying out a health check on your social media activity. You can learn a lot from taking the time to review and analyze your key metrics, yet so many businesses don’t dedicate the necessary time to assess their performance of...