The Rise of the Citizen Influencer

The Rise of the Citizen Influencer

by | Apr 25, 2017 | Blog

Avocado Social Consultant, Ambi Mistry explores the rise of the citizen influencer, and asks how effective is this marketing technique compared to using celebrity influencers? For many years now we’ve become accustomed to seeing celebrities and influencers using...
Is Twitter still an important marketing tool?

Is Twitter still an important marketing tool?

by | Mar 27, 2017 | Blog

Twitter has had its fair share of bad press over the last year, and one of the questions we regularly get asked at Avocado Social is; is Twitter still an important marketing tool? The micro-blogging social network has shown signs of slowing down in growth, as it fails...
Top 5 Tips For Live Tweeting Events

Top 5 Tips For Live Tweeting Events

by | Jun 27, 2016 | Blog

Live tweeting an event has become the norm for many business and event attendees. More often than not, dedicated tweeting at an event is now an integral part of the marketing strategy to enhance the reach and impact of trade shows, industry marketing moments, seasonal...
More people are using Snapchat than Twitter

More people are using Snapchat than Twitter

by | Jun 3, 2016 | Blog

Today it was announced that Snapchat has surpassed Twitter with a reported 150 million people now using the app every day. This is compared to Twitter’s 140 million. Snapchat has grown rapidly since its inception five years ago as a simple photo and video...
Get your social media strategy summer ready

Get your social media strategy summer ready

by | May 17, 2016 | Blog

Want to give your business a fresh new feel or tweak your content strategy? You can use summer to give you that extra motivation to update your social media strategy.  Many brands have already given their social presences a fresh new look, since temperatures started...