by Alison | Dec 4, 2018 | Blog
Video is the most powerful content format on social media. Favoured by algorithms, it catches users’ attention more easily than static images and communicates messages in deeper, more immersive ways. It’s everywhere and growing fast. According to a report by Cisco,...
by Alison | Jun 1, 2016 | Blog
Instagram did what we’ve been asking the Universe for all along… Give us more time! Jokes aside, the platform has decided to increase video length from 15 seconds to 60 seconds, creating a big opportunity for brands. What does Instagram’s 60-second update mean...
by Alison | Nov 26, 2014 | Blog
We’ve been fascinated by the rise of vloggers (video-bloggers) over the past couple of years. Zoella, Alfie and Tanya Burr are now household names. They appear all over the place, from articles in Vogue to on stage at the BBC’s Teen Awards. Zoella, real...
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