You may have heard of the terms Instagram Pods and Instagram Loops recently, particularly as Instagram picks up pace and gains more active users per month than other networks including Twitter, LinkedIn, Snapchat and Tumblr.
We’re all looking for new ways to “beat the algorithm” and ensure our posts get seen in the newsfeed. This is done now by either ensuring there is enough engagement (likes and comments).
An Instagram Pod is a group of people who have pre-agreed to like and comment each other’s Instagram content. The members of your pod become your Instagram family and the idea is that you all work to support each other in growing your communities.
These groups are either people that know each other personally, have met online through Instagram, or in other communities such as Facebook Groups.
The benefits of being part of an Instagram Pod is that you quickly gain more likes and comments on your post shortly after posting, therefore your posts will perform better in the algorithm. This could be a great way of growing your followers and finding new customers.
The way Pods work as usually through an Instagram group DM with your other members, where you post a link to every new piece of Instagram content you create. This also means that you need to like and comments on your other Pod members’ content too. As you can imagine, if you are in a Pod of over 20 members this can get pretty overwhelming very quickly – and might put you off Instagram!
The best way of running Pods is to create a small like-minded Pod of other Instagrammers that complement your audience, such as this example below, Creative Biz Pod.
But, there are two potential issues with Instagram Pods.
This kind of activity becomes mechanical, and less natural. This means your insights into your account will be skewed and you won’t be able to understand which content resonates best with your audience. Your impressions, engagement and follower stats will be less accurate to the truth.
This means you will struggle to optimise your account, and to really understand the ROI of your activity.
Finally, Pods could be shut down at any point by Instagram, if they decide to include them as a clause in their Terms of Service. What Instagram could do here is block Pod users, or mark users as potential rule-breakers, and therefore their engagement received could be downranked.
Overall, we think Instagram Pods can become time-consuming and potentially dangerous quickly as they mean you are not getting the most out of Instagram. There’s no harm in liking and commenting on other business content in your network, or when you discover new accounts – in fact we very much endorse this behaviour as a way to grow!
But as soon as it becomes robotic and prescribed, you are heading into dangerous waters as this is exactly what Instagram is trying to crack down on.
Next week we’ll be looking at Instagram Loops to explain what they are, and to determine whether they are worth your time for growing your followers.