Social media strategy, training, and consultancy to brands globally


Avocado Social is a specialist social media consultancy which provides social media strategy, training, consultancy, and management, for businesses of all shapes and sizes.

Services are always tailored to your business and focused on delivering tangible results for your business.

Welcome to Avocado Social

At Avocado Social, we understand the power of social media as a catalyst for business growth. Our dedicated team of experts is passionate about helping you harness its full potential.

Our proven strategies and practical insights will empower you to navigate the ever-changing social media landscape with confidence. Whether you’re seeking expert guidance on crafting a winning social media strategy, or expert training to upskill your team, we have you covered.

With Avocado Social as your trusted partner, you’ll gain the knowledge, tools, and support needed to achieve lasting success with your social media marketing.

Avocado Social Media Hub
Alison from Avocado Social in the Office


Founded in 2014, Avocado Social is run by husband and wife, Alison and Richard. Based in the UK, we have delivered successful social media strategies and training to brands globally, including Heineken, BBC, Cannon and Laurelle.

Alison established Avocado Social with the aim of helping businesses successfully manage social media themselves, rather than rely upon expensive agencies.  Since then we have helped hundreds of businesses create genuine, meaningful connections with their audiences and deliver real value, far beyond garnering likes and follows.

What sets Avocado Social apart is our unique blend of expertise and passion. As a husband and wife team, we bring a personal touch to our work, ensuring that every client receives tailored solutions that make a genuine impact.

To bolster our capabilities and capacity, we have curated a select group of partners who excel in digital marketing, content creation, and branding. Together, we offer comprehensive social media consultancy services that drive remarkable results.



Avocado Social



Tailored and practical strategy to get the most from your social media


Avocado Social



Expert and practical social media training to provide knowledge and inspiration


Avocado Social



Tailored support to ensure great results from your social media management

Who we’ve

worked with

AMA Logo - Avocado Social
BBC Logo - Avocado Social
Bill's Logo - Avocado Social
Brita Logo - Avocado Social
Butcombe Logo - Avocado Social
Dirty Martini Logo - Avocado Social
DMI Logo - Avocado Social
General Assembly Logo - Avocado Social
GOV.UK Logo - Avocado Social
Haven Logo - Avocado Social
Heavenly Desserts Logo - Avocado Social
Heineken Logo - Avocado Social
Hyatt Logo - Avocado Social
itvWEATHER Logo - Avocado Social
Jing Logo - Avocado Social
John Lewis - Avocado Social
Pizza Union - Avocado Social
Serious Pig - Avocado Social
Soho House Logo - Avocado Social
Star Pubs & Bars Logo - Avocado Social
Tim Hortons Logo - Avocado Social
UOBath Logo - Avocado Social
UOMelbourne Logo - Avocado Social
Wireless Social Logo - Avocado Social

Our happy


It was great to great Avocado Social's insight into the world of Instagram. The team has come away with great tips and a clear strategy of how we can use this platform to enhance our content.

Mona Lukha, Head of ITV Weather

Avocado Social has given our franchisees the tools to better identity social media advertising opportunities, but also made them understand the importance and power of social media marketing.

Andrea Stavrinidou, Wagamama International Franchinse Ltd.

Avocado Social delivered a well-structured in-house session for us that was really clear and accessible for the whole team.

Sarah Spurr, Skills for Care

Avocado Social really knows their stuff and the content on our training day was super valuable. Thanks very much for giving us loads of ideas!

Julian Ross, Wireless Social

The session was brilliant, a great mix of diagnostics, best practise guidelines and practical tips we could implement straight away. All content was tailored completely to our business and we were really impressed with Alison’s research and knowledge of our sector.


Our comms team are buzzing with ideas following a fantastic social media workshop with Alison from Avocado Social in which we looked at current trends and best practice across the different platforms and discussed some of our own issues and challenges. Professional, engaging and a pleasure to work with, thank you Alison and Richard. We look forward to another session with Avocado Social soon!

City to Sea

In the fast-moving world of social media, Avocado Social helps us stay abreast of the latest trends and keep on top of the constantly changing algorithms. Alison offers us no-nonsense advice and guidance and always comes up with new ideas to keep our feeds fresh and engaging. Her training and support is both accessible and enjoyable and, most importantly, actionable!! We love having Avocado on our Team!

European Broadcasting Union

We have had the pleasure of working with Alison and Richard for the past 18 months. As a start up charity in the hospitality sector we were looking to develop our social media strategy. Avocado have expeirence in both sectors and so from the start we knew we had made the right choice in working with them.

Only A Pavement Away

We had a great experience working with Richard and Alison. They are seriously knowledgeable, quick to respond and were 100% committed to improving our ROI on social media spend. I can't recommend them highly enough.

Serious Pig

I have worked with Avocado for a number of years and have always found them to be brilliant. Their Social Media workshops, run by Alison, are full of great insights. She really breaks everything down clearly, so you really understand the concepts - invaluable knowledge when planning our social media strategy.


Avocado Social


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