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Instagram Influencers: The Latest Rules and Best Practice
Using Instagram influencers is an incredibly valuable strategy to grow awareness and trust in your brand. There has been an 83% year on year growth in influencer marketing spend in the US and Canada. Notable brands such as Estee Lauder, Vice and Unilever have all...
How to use Instagram Stories Highlights for your business
Instagram Stories Highlights are becoming a key way to brand your profile, engage new audiences and showcase your company culture and values. It’s important to consider how your Stories Highlights could engage a new visitor to your profile and convert them into a...
What is a Facebook Pixel and how do I install it?
We’ve all been there: after looking at a product on a company’s website, adverts featuring it start popping up all over the place. That happens due to something called retargeting, and when it takes place on Facebook and Instagram it’s being driven by a Facebook...
How to Manage Your Brand’s Social Media on a Tight Budget
Social media should be an essential component of any brand’s marketing strategy. Whatever the size and scope of your business, implementing an effective social media strategy will support your broader objectives.Whilst it is true that businesses are spending more and...
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