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Fake followers: 10 things you need to know

Is it a good idea to buy fake likes and social media followers for your business? We explore the 10 key things you need to know about the practice of buying fake followers. There is still a huge amount of emphasis and social proof on the number of social media...

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An introduction to social media advertising

So, you’ve got your social media content and engagement strategy nailed, but advertising - that’s a whole new ballgame! We hear you: just opening Facebook Ads Manager can be a little overwhelming, let alone setting budgets, choosing objectives, developing creative and...

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Nine brand new Instagram features

Nowadays, a week rarely goes by without the release of a new social media feature. A few days ago, Instagram spoilt us with two shiny new updates – and also started testing for a whole lot more. Read on to find out more about these new bits of functionality and what...

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“Avocado Social recently delivered an introduction to social media and digital marketing at a number of our regional events. Alison pitched her workshop perfectly to provide our florists with the basic knowledge and skills required to harness the power of social media for small businesses.”

JUSTINE ASHTON