What To Do When Your Social Media Manager Goes on Maternity Leave
When your social media manager announces their upcoming maternity leave, it's both a joyful moment and a logistical challenge. You're thrilled for them, of course, but what does it mean for your brand's online presence? Social media doesn’t take a break. It’s always...
Why Video Marketing on LinkedIn is Essential for B2B Success in 2025
Video content is no longer just an option on LinkedIn. It is quickly becoming a necessity for B2B marketers who want to stand out, reach decision makers, and build trust with their audiences. Following recent updates from Lindsay Edwards, Vice President of Product...
YouTube Introduces AI-Generated Video Tools for Shorts – What Creators Need to Know
The marketing and advertising world gathered at Cannes Lions last week and the biggest buzz? YouTube’s bold move into generative AI for video. In a presentation led by Neil Mohan, YouTube’s Chief Product Officer, the platform revealed its plans to expand access to...
Should You Put Links in Your Facebook Posts? Meta’s New 2025 Update Explained
In an unexpected move, Meta has officially advised business users to avoid inserting links directly into Facebook post captions, recommending instead that links should live in the first comment. This shift marks a bold change for marketers and content creators, but...
Why TikTok Live Shopping is a Game-Changer for E-commerce Brands
TikTok has hit astonishing new heights recently, especially for e-commerce. If your brand is not yet tapping into TikTok’s shopping features, now is the time to seriously reconsider. The platform is evolving into a retail powerhouse, with live shopping emerging as one...
Mid-Year Check-In: Social Media Marketing Trends That Are Dominating 2025
We’re officially past the half-way mark of 2025 and it’s time to revisit the trend predictions made in December 2024. How accurate were they? What’s still evolving? Which strategies have outpaced expectations? Let’s examine what’s trending halfway through the year....
Facebook Launches Passkeys: What You Need to Know About Meta’s New Security Update
Facebook Passkeys Are Here – A New Era of Account Security If you’ve ever experienced the stress of losing access to your Facebook business account, this update is for you. Meta has rolled out passkeys, a major security upgrade designed to protect your account better...
All Facebook Videos Are Now Reels – What Marketers Need to Know About Meta’s Latest Update
Another major Meta update is here and this one could have a big impact on your video strategy. In a move to simplify content creation and keep pace with the rise of short-form video, Meta is turning all new Facebook videos into Reels. If you’ve been juggling between...
Instagram Tests Repost Feature for Feed Posts – What It Means for Creators and Brands
Instagram is at it again, testing new ways to evolve how we engage with content. The latest feature in development? A repost button for feed posts, allowing users to reshare content directly to their grid. While this concept isn’t entirely new (it’s been rumoured...
Instagram Posts Are Coming to Google Search – Here’s How to Optimise for Social SEO
If Social SEO isn’t part of your strategy yet, it’s time to get serious. One of the biggest updates of 2025 has just dropped. Instagram posts from professional accounts will now appear in Google search results. This is a game-changing shift in how we think about...
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