SOCIAL MEDIA

MANAGEMENT

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SOCIAL MEDIA MANAGEMENT

Social media success isn’t just about posting content — it’s about building an authentic, engaged, and loyal online community that drives real business outcomes.

At Avocado Social, we offer full-service social media management tailored to your brand’s goals. From strategy development and content creation to community engagement and performance analysis, we take care of it all — so you can focus on running your business.

CONTACT US

OUR SOCIAL MEDIA MANAGEMENT SERVICES

SOCIAL MEDIA STRATEGY

Every successful presence starts with a strong strategy. We’ll develop a bespoke social media strategy aligned to your business goals, ensuring your activity is focused, effective, and impactful.

CONTENT CREATION

We produce a rich mix of branded content — including high-quality video, graphics and images optimised for each social media platform. We also manage Employee-Generated Content and User-Generated Content (UGC), as well as copywriting that captures your tone of voice

COMMUNITY BUILDING

Our team actively manages your community, responding to comments, DMs, and mentions to nurture relationships, enhance loyalty, and drive positive brand sentiment. We manage all aspects of social customer care, community management and proactive audience engagement

ANALYTICS & REPORTING

Data drives everything we do. Each month, you’ll receive clear, insightful reports tracking reach, engagement, growth, conversions, and ROI. Plus, strategic recommendations to keep improving results.

ADVERTISING MANAGEMENT

Organic growth and paid advertising go hand-in-hand. We create and manage targeted ad campaigns to drive reach, engagement, and conversions — ensuring your advertising budget is always well spent. Across Meta (Facebook, Instagram), LinkedIn, TikTok, Google, or podcasts we will manage campaign setup, optimisation and reporting.

INFLUENCERS & CONTENT CREATORS

We can help you connect with trusted creators to authentically amplify your brand’s reach. This typically includes;

Influencer sourcing and outreach
Campaign collaboration management
Performance tracking and reporting

Let’s Build Something Brilliant Together

Ready to grow your brand’s social media presence with confidence? Get in touch with our team today and discover how we can help you transform your social media into a powerful business tool.

GET IN TOUCH

SOCIAL MEDIA MANAGEMENT FAQs

Have questions about how we manage social media for brands like yours? We’ve answered the most common queries to help you understand how Avocado Social can support your growth.

What is included in your Social Media Management service?

Our full-service management can covers everything you need for success on social media, including:

Strategy development tailored to your business goals
Content creation (posts, videos, graphics) and smart scheduling
Audience engagement and social customer care
Platform-specific optimisation
Paid social media ads management
Influencer and content creator partnerships
Brand reputation monitoring
Monthly performance reporting with actionable insights

Which platforms do you manage?

We manage accounts across key social media platforms including:

Instagram
LinkedIn
TikTok
Facebook
X
YouTube
Pinterest

We adapt strategies to suit each platform’s unique opportunities and audience behaviours.

How do you create content?

We take time to understand your brand’s voice, values, and visual identity. Our content creation includes:

Branded photography and video
Graphic design
Copywriting in your brand’s tone
Incorporating User-Generated Content (UGC) and Employee-Generated Content (EGC)
Content calendar development and approvals

You’ll always have the opportunity to review and approve content before publishing.

How do you manage social media advertising?

Our team creates, manages, and optimises targeted paid campaigns across all social media platforms including; Meta (Facebook, Instagram), LinkedIn, TikTok, Google, YouTube, and podcast ads. We handle:

Audience targeting
Ad creative and copy
Budget management
Campaign monitoring and fine-tuning
Full performance reporting

We ensure your ad spend delivers maximum return on investment.

Can you work with our internal marketing team?

Absolutely! We often collaborate closely with in-house marketing teams, providing either full social media management or supporting specific areas such as paid advertising, content creation, or strategy development.

Our approach is flexible to suit your needs.

How do you engage with our community?

We actively respond to comments, DMs, mentions and reviews to build relationships and foster trust.
Our approach to community management ensures:

Quick and friendly responses
Proactive engagement (liking, commenting, following where appropriate)
Monitoring of conversations for emerging opportunities or issues
Escalation of any customer service issues to you when needed

What does your reporting include?

Each month you’ll receive a detailed yet easy-to-digest report, covering:

Profile health (followers, reach, impressions)
Engagement rates
Website clicks and conversions
Paid advertising performance
Insights and recommendations for next steps

Our goal is to keep you fully informed — without overwhelming you with unnecessary jargon.

How do you protect and manage our brand reputation?

We monitor your brand mentions, reviews, and community conversations closely.

If negative feedback appears, we act quickly to:

Address concerns professionally
Escalate serious issues to you immediately
Maintain a positive and trustworthy brand presence

We’re proactive in managing your brand’s image and safeguarding your reputation online.

What industries do you specialise in?

We proudly work with a broad range of industries, including:

Food and Drink
Hospitality and Leisure
Education
Professional Services
Creative and Entertainment

No matter your sector, we craft strategies that resonate with your unique audience.

How much does social media management cost?

Our pricing is bespoke based on your needs, platforms, and content volume.

Please get in touch for a personalised proposal based on your objectives.

WHY PARTNER WITH AVOCADO SOCIAL?

✅ Proven expertise working with ambitious brands including Pizza Union, Serious Pig and We Are Beer
✅ Friendly, proactive, and responsive service — without jargon
✅ Strategic thinking and creative execution
✅ Transparent reporting and data-driven insights
✅ A trusted partner who cares about your success

OUR WORK

We are proud to have worked with a wide range of amazing businesses over the last decade. Explore some our more recent projects below.

Serious Pig Case Study — 

Serious Pig - Our Work

Quixant Case Study — 

Quixant - Our Work

Pizza Union Case Study — 

Pizza Union - Our Work

Skills for Care Case Study — 

Skills for Care - Our Work

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“It was great to get Avocado Social’s insight into the world of Instagram. The team has come away with great tips and a clear strategy of how we can use this platform to enhance our content.”

• Mona Lukha, Head of ITV Weather

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“Avocado Social has given our franchisees the tools to better identify social media advertising opportunities, but also made them understand the importance and power of social media marketing.”

• Andrea Stavrinidou, Wagamama International Franchisee Ltd.