SOCIAL MEDIA TRAINING & WORKSHOPS
SOCIAL MEDIA FUNDEMENTALS
31 May & 1 June 2022 | 9am – 12pm | ONLINE CLASS – General Assembly
Learn how to create an effective social media strategy for 2022.
In this intermediate workshop, we will identify the key social media marketing trends and how you can adapt your content to suit the platform changes. We’ll explore how to structure effective campaigns that deliver results and discuss how to define and track the most appropriate KPIs.
Thursday, 23 June 2022 | 3pm – 4.30pm | ONLINE CLASS
We’re welcoming back LinkedIn expert Luan Wise to answer more questions on marketing on LinkedIn. This workshop will cover the latest LinkedIn platform features for Company Pages and how best to use them to meet your marketing objectives.
Attendees will have the chance for Luan to review their Company Pages or Profiles and get expert feedback on changes that can be made. There will also be a chance to ask all your burning Linkedin questions.
AN INTRODUCTION TO GOOGLE ANALYTICS
Thursday, 25 August 2022 | 3pm – 4.30pm | ONLINE EVENT
This workshop will focus on how to get started with Google Analytics to review your website traffic and user behaviour on your website.
We will be showing you how to review the effects of your social media channels on your website, how to create tracked links with Google Custom Campaigns, and how to create Google Analytics Goals to review whether you are meeting your objectives each month.
INTRODUCTION TO EMPLOYEE ADVOCACY
This workshop will look at employee advocacy and how brands should be utilising their wider workforce to spread awareness, generate leads, and support recruitment. You will learn how to launch an employee advocacy programme, how to engage your workforce, and what success looks like.
SOCIAL MEDIA ON A BUDGET
Setting up your social media shop, planning your promotions and creating festive content are all important steps to be taking this month. In this workshop, you will learn all about how to get Christmas ready!
ANSWERING YOUR TIKTOK QUESTIONS
Thursday, 24 November 2022 | 3pm – 4.30pm | ONLINE CLASS
This workshop will focus on one of the most exciting new social media platforms, TikTok. We will answer the most common questions about the app and hear first-hand from a successful TikTok star how they build their following on the platform.
SOCIAL MEDIA TRENDS FOR 2023
Our free annual trends talk is back! Join us to preview some of the top social media marketing trends for 2023 and to understand how you can best adapt your strategy to suit the algorithms of the future. As always we’ll be looking at top platform features, content trends and leading examples.
SOCIAL MEDIA ON A BUDGET
The success of your social media comes down to the quality and relevance of your content. Join this workshop to update and refresh your content strategy for 2023, to build engagement and brand loyalty.