Exciting October 2023 Social Media Update: What You Need to Know

Welcome to the October 2023 Social Media Update from Avocado Social, where we bring you the latest insights and trends in the ever-evolving world of social media. We have some exciting developments to share with you this month.

Watch the full recording

WhatsApp’s Game-Changing Feature 📱

Are you a fan of using WhatsApp for both personal and business communication? If so, you’re in for a treat. WhatsApp is now rolling out a feature that allows you to seamlessly switch between your personal and business profiles within the app. This improvement aims to help you maintain a healthy work-life balance by keeping your professional and personal conversations separate. No more distractions when you’re trying to unwind with family and friends.

Top Apps of the Year 📈

In the fast-paced world of mobile apps, it’s essential to stay on top of the latest trends. According to Data AI’s report on app usage in Q3 2023, several apps have been making waves. The most downloaded app of the year so far is Threads, achieving this milestone in record time. Other notable names include TikTok, Instagram, Facebook, and TikTok Shop, demonstrating the power of social media and e-commerce in today’s digital landscape.

LinkedIn Verification Gets a Boost 🔵

LinkedIn, the professional networking platform, is enhancing its verification process. While many of us associate “blue ticks” with social media platforms like Twitter and Instagram, LinkedIn is joining the club. The platform is expanding its verification capabilities, enabling individual accounts to showcase a verification badge. Not only does this help you stand out as a trusted professional, but it’s a step towards increased online identity security. With the rise in impersonation and hacking incidents, verifying your identity is becoming more critical.

Collaborative Articles on LinkedIn 💬

LinkedIn is all about professionals sharing knowledge and insights. And now, they’re taking it a step further with collaborative articles. These articles draw on the expertise of multiple users, allowing them to share their opinions and insights on a specific topic. It’s like a virtual roundtable discussion where you can engage with fellow professionals, making it an excellent tool for creating engaging content. These collaborative articles are currently the fastest-growing traffic driver on the platform, and they’re getting a fresh look to make your contributions more visible. Plus, you could earn a “community top voice” badge for your profile, highlighting your expertise.

Instagram’s Quest for Better Engagement 📷

Instagram has been conducting various tests to address concerns about declining user engagement. The platform, a favorite for visual content sharing, is looking for ways to keep users more engaged. While the specifics of these updates are yet to be revealed, it’s clear that Instagram is committed to enhancing public engagement. So, keep an eye on the platform for exciting changes.

Wrapping It Up

As we journey through October 2023, these social media updates promise to shape the way we connect, share, and engage online. WhatsApp’s profile-switching feature, LinkedIn’s verification enhancements, the rise of collaborative articles, and Instagram’s quest for better engagement are just a few of the trends making waves.

Stay tuned for more exciting updates, and remember, the social media landscape is always evolving. To stay ahead, adapt to these changes and keep your online presence engaging and secure.

That’s a wrap for our October 2023 Social Media Update. Until next time, keep sharing, connecting, and making your mark in the digital world!

Don’t forget to subscribe to our channel for more updates on all things social media, and you can register for all of upcoming Avocado Social’s social media updates, including our Social Media Trends for 2024 webinar here.