Exploring the TikTok Creative Center: A New Way to Boost Your Creativity

If you are passionate about enhancing your TikTok content or thinking about exploring TikTok advertising, then you might want to give the TikTok Creative Center a closer look. With new tools introduced almost every month, it’s a treasure trove of useful tips and insights to supercharge your TikTok strategy.

Last month, the Creative Center introduced two fresh tools to its array – the Creative Tips Finder and the Top Ad Spotlight.

Let’s explore how these tools can be used to up your TikTok content game. 

Navigating the Creative Tips Finder

The Creative Tips Finder offers an array of tips focused on creating superior content on TikTok. Although these tips lean more towards ad creation, they can be easily adapted for improving organic content as well. From stressing the importance of ‘sound-on’ content to highlighting the need for immediate impact in the first couple of seconds, the tips provided are substantial and practically useful.

For instance, one useful tip states that TikTok audiences watch entertaining ads 1.3x longer than ads devoid of entertainment value. So, whether you’re creating ad content or organic posts, integrating entertainment into your content strategy is a surefire way to increase viewer engagement.

Spotlight on the Top Ad Spotlight

The Top Ad Spotlight is another valuable tool you should explore. It showcases the best-performing ads on the platform and delves into why these ads performed exceptionally well, the budget used, and even the number of likes each ad has generated. 

Interestingly, TikTok seems to focus more on ‘likes’ rather than ‘views’, providing another interesting perspective to evaluate ad performance. You can dig deeper into these featured ads by clicking on ‘see analysis’, giving you an understanding of what works and what doesn’t on TikTok.

Both of these resources are entirely free to use. So, if you’re keen on improving your TikTok content or exploring TikTok advertising, head over to the TikTok Creative Center. With a wealth of insights and practical tips on offer, it’s a resource that can help transform your TikTok content from good to outstanding.

You can watch Alison Battisby discuss both of these exciting features here – 

This blog was written using content discussed during our Social Media Marketing Update – June 2023. The full video recording is available on our YouTube Channel. 

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