Social media strategy

We create practical social media strategies, designed for maximum reach and engagement online.

Do you need a social media plan to define your online approach? Or a social media solution to support a campaign or project?

Our bespoke social media strategies approach your specific objectives and goals and enable you to create highly relevant content across all the appropriate social media channels. We help you to define your online persona and find your online voice, select the right platforms, and pinpoint the best influencers for you to engage with.

A good strategy allows you to define your social media brand and also review the processes behind managing it. This ensures you are making the most of resource and budget.

Social media training

We are experienced social media trainers, offering practical, innovative and inspirational social media training for individuals and entire teams. Our highly practical courses are specifically tailored to each client, ensuring that each can manage their online presence with confidence.

Our workshops demonstrate the power of social media, focusing on the latest trends, tools and techniques being adopted globally. From social media advertising to social selling, our training covers a range of essential topics that will result in a direct return on investment for your business.

We can design a course specifically to meet your business requirements to deliver in-house or visit our events page to book a place on a public social media training workshop.


It’s essential to health check your social media marketing to determine how effective your activity is and where improvements can be made. We carry out in-depth assessments which include online branding, content and customer engagement.

Need to shake up your social media? We benchmark this against key competitors to present to you a detailed audit which provides insight into your results and inspirational new ideas for your social media channels.

Avocado Social’s audits cover essential social media components such as content creation, influencer marketing, campaign funnels, effective scheduling and social media competitions.

Social media consultancy

We offer offer ongoing strategy support and consultancy around social media tactics such as content creation, influencer marketing, campaign funnels and social media competitions.

We can feedback on your activity and results, as well as offering new ideas and direction through content brainstorms, calendars and campaign schedules.

Our social media consultancy can be organised as regular sessions, in order to keep you and your teams updated with any new features and trends in social media as well as regular feedback on your own activity. We can also offer one off consultancy to coincide with a specific campaign or objective.

Other services

We offer additional services including graphic and website design, copywriting and photography through our trusted partners. Please get in touch if you have a specific brief to discuss with us.

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It was great to get Alison’s insight into the world of Instagram. The team has come away with great tips and a clear strategy of how we can use this platform to enhance our content.

Mona Lukha

Head of ITV Weather


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