Fake followers: 10 things you need to know

Fake followers: 10 things you need to know

Is it a good idea to buy fake likes and social media followers for your business? We explore the 10 key things you need to know about the practice of buying fake followers. There is still a huge amount of emphasis and social proof on the number of social media...
An introduction to social media advertising

An introduction to social media advertising

So, you’ve got your social media content and engagement strategy nailed, but social media advertising – that’s a whole new ballgame! We hear you: just opening Facebook Ads Manager can be a little overwhelming, let alone setting budgets, choosing objectives,...
Top tips for building Facebook Groups for Business

Top tips for building Facebook Groups for Business

Last year Facebook changed its mission statement to “To give people the power to build community and bring the world closer together.” A huge focus for Facebook is the development of Facebook Groups for Business. One billion people already belong to a...