What is a Facebook Pixel and how do I install it?

What is a Facebook Pixel and how do I install it?

We’ve all been there: after looking at a product on a company’s website, adverts featuring it start popping up all over the place. That happens due to something called retargeting, and when it takes place on Facebook and Instagram it’s being driven by a Facebook...
How to Manage Your Brand’s Social Media on a Tight Budget

How to Manage Your Brand’s Social Media on a Tight Budget

Social media should be an essential component of any brand’s marketing strategy. Whatever the size and scope of your business, implementing an effective social media strategy will support your broader objectives. For most startups and SMEs managing social media on a...
How to Create Instagram Stories GIFs for your Brand

How to Create Instagram Stories GIFs for your Brand

How to Create Instagram Stories GIFs for your Brand Instagram Stories GIFs are great for adding more brand personality to your Stories. GIFs are also useful for drawing attention to a particular part of an Instagram Story.  When a viewer sees a flashing sticker catch...