What is a Facebook Pixel and how do I install it?

We’ve all been there: after looking at a product on a company’s website, adverts featuring it start popping up all over the place. That happens due to something called retargeting, and when it takes place on Facebook and Instagram it’s being driven by a Facebook...

How To Get A Job in Social Media

“How do I get a job in social media?” This is a question we are often asked at our events and workshops across the UK. Social media is an increasingly popular career choice and it’s easy to see why. If you love spending your time on social media sites you...
Top 5 Business and Social Media Events this Autumn

Top 5 Business and Social Media Events this Autumn

Autumn means “back to school” season and the Avocado Social diary is already jam-packed with inspirational business and social media events.  Social Media Week 2018 is a staple for most marketers and social media managers, but there are so many other great...