What is a Facebook Pixel and how do I install it?

We’ve all been there: after looking at a product on a company’s website, adverts featuring it start popping up all over the place. That happens due to something called retargeting, and when it takes place on Facebook and Instagram it’s being driven by a Facebook...
Why Employee Advocacy is Key to LinkedIn Success

Why Employee Advocacy is Key to LinkedIn Success

Employee advocacy has become a hot topic as of late, with LinkedIn singing the praises of the social media tactic in a recent video. But what is it, and why is it so effective? In this blog, we explore how Employee Advocacy on LinkedIn works, highlight some brands...

Five Ways to Retain Top Social Media Talent

Estimated reading time: 3 minutes Social media is a thriving industry, with hundreds of new vacancies listed each month. So, if you have a highly-skilled social media team, it’s crucial to understand how you can keep them happy, fulfilled and willing to work for you...

Social Media Glossary

We’re guilty of using quite a few strange acronyms and marketing terms in the social media world. So, if CPC, CPM, KPI and ROI just seem like a bunch of letters to you, don’t worry – our social media glossary will help! Social Media Specific Business Manager Facebook...

How To Get A Job in Social Media

“How do I get a job in social media?” This is a question we are often asked at our events and workshops across the UK. Social media is an increasingly popular career choice and it’s easy to see why. If you love spending your time on social media sites you...