The Rise of the Citizen Influencer

The Rise of the Citizen Influencer

Avocado Social Consultant, Ambi Mistry explores the rise of the citizen influencer, and asks how effective is this marketing technique compared to using celebrity influencers? For many years now we’ve become accustomed to seeing celebrities and influencers using...
What is an Instagram Loop and How Does it Work?

What is an Instagram Loop and How Does it Work?

What is an Instagram Loop and How Does it Work? Have you heard of an Instagram Loop? Don’t worry, we’re about to explain exactly what this trend is. An Instagram Loop giveaway is a growth strategy which bloggers and businesses have come up with to beat the...
New social media classes announced for the Summer in London

New social media classes announced for the Summer in London

Avocado Social’s founder Alison Battisby has been teaching at General Assembly in London since 2015. This summer (2017) she is expanding her social media classes to reach all abilities. The new classes include: Social Media for Startups This is a 3 -hour session...
What are Instagram Pods and how do they work?

What are Instagram Pods and how do they work?

You may have heard of the terms Instagram Pods and Instagram Loops recently, particularly as Instagram picks up pace and gains more active users per month than other networks including Twitter, LinkedIn, Snapchat and Tumblr. We’re all looking for new ways to “beat the...