Latest Consumer Expectations of Brands on Social Media in 2025
Understanding what your audience expects from you on social media is crucial for building trust, driving engagement, and ultimately boosting sales. The latest Social Pulse 2025 report by Emplifi offers fresh insights into how consumers want brands to show up...
New WhatsApp Business Tools 2025: Key Updates for Marketers
WhatsApp has quietly become a powerful tool for businesses—and with its latest updates, it’s clear that Meta is refining how brands can communicate with customers while keeping user experience front and centre. If you're using WhatsApp Business, or considering it,...
Bluesky’s New Features 2025: Verification & Explore Updates
As alternative social platforms continue to grow, Bluesky is making headlines with its latest updates—introducing a more structured verification system and revamping its Explore page. If you're keeping an eye on emerging platforms, these changes are worth noting for...
ChatGPT’s AI Image Creator: What Social Media Managers Need to Know
AI tools continue to reshape the digital landscape, and OpenAI’s latest launch—the ChatGPT AI Image Creator—has certainly made waves. Since its release on 25th March 2025, over 700 million images were generated by more than 130 million users within just days. But...
Meta Ads Notifications Test and Threads Ads Rollout 2025
Meta is keeping social media marketers on their toes with two significant advertising updates. From sponsored notifications on Facebook to the global rollout of Threads ads, there’s plenty to watch in the world of Meta advertising. Facebook’s Sponsored Notifications:...
Canva Updates 2025: Essential Features for Social Media Managers
Canva has done it again! Following their recent conference, Canva has rolled out a host of exciting updates—many of which are game-changers for social media managers. Whether you're creating content for LinkedIn, visualising data, or streamlining your design process,...
Instagram’s Edits App and Blend Feature: A 2025 Guide
Instagram has surprised us with not one, but two exciting updates—launching its long-awaited Edits app and introducing a new Blend feature for Reels. Both tools offer fresh opportunities (and a few challenges) for brands and social media managers in 2025. Introducing...
LinkedIn Video Updates and Tips for 2025
LinkedIn has been busy transforming its video capabilities—and if video isn’t part of your LinkedIn strategy yet, 2025 is the year to change that! With engagement soaring and new tools rolling out, there’s never been a better time to harness the power of video on...
The Best Time to Post on Social Media in 2025
One of the most common questions I hear is, “When’s the best time to post on social media?” As we step into 2025, the answer isn’t as straightforward as it once was—but there are still key insights to guide your strategy. Does timing still matter in 2025 With today’s...
Social Media Engagement Rates 2025: Key Trends Revealed
Staying ahead in social media means keeping a close eye on how audiences interact with content—and the latest data for 2025 is here to guide us! Buffer has just released a comprehensive report analysing millions of posts across all major platforms, and the findings...
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