Bluesky’s New Features 2025: Verification & Explore Updates

As alternative social platforms continue to grow, Bluesky is making headlines with its latest updates—introducing a more structured verification system and revamping its Explore page. If you’re keeping an eye on emerging platforms, these changes are worth noting for both personal use and brand strategy.

Bluesky’s New Blue Tick Verification System

Bluesky has responded to user feedback by enhancing its verification process. Here’s how it now works:

✅ Domain-Linked Handles:
Over 270,000 users have already linked their Bluesky profiles to their websites for basic verification.

🔵 Blue Tick Rollout:
Bluesky is now proactively verifying authentic and notable accounts by adding a visible blue checkmark next to usernames—offering a clearer signal of authenticity.

🤝 Trusted Verifiers:
Independent organisations, like The New York Times, can now verify accounts directly, issuing blue ticks to their affiliates (e.g. journalists).

🔍 Bluesky Moderation Oversight:
Bluesky will review all verifications to ensure integrity and prevent misuse.

This tiered approach feels far more robust than the old Twitter system, balancing platform-led and community-trusted verification.

Explore Page Revamp: Easier Discovery for New Users

Bluesky has also upgraded its Explore page, making it easier to navigate and engage with trending content:

🔥 Trends: Clearly labelled as Hot or New.

👥 Suggested Accounts: Curated recommendations to help build your network.

📦 Starter Packs: Similar to Twitter lists, these bundles group relevant accounts by interest.

📡 Discover Feeds: User-curated feeds focused on specific topics or industries.

For social media managers exploring Bluesky, these features offer a smoother onboarding experience and a quick way to tap into relevant conversations.

Why Should Social Media Managers Care About Bluesky?

While Bluesky isn’t as mainstream as other platforms yet, its commitment to transparency, decentralisation, and user-friendly features makes it a platform to watch in 2025.

If your brand values early adoption, community engagement, or operates in tech-savvy sectors, establishing a presence on Bluesky—and securing that domain-linked verification—could be a smart move.

Final Thoughts

Bluesky’s latest updates show a clear focus on authenticity and user experience. Whether it’s the structured verification process or enhanced content discovery tools, these features make the platform more accessible and trustworthy.

If you’re considering expanding your brand’s social media footprint or want advice on navigating emerging platforms like Bluesky, Avocado Social is here to help you craft a forward-thinking strategy.