The Latest UK Social Media Statistics for 2018

UK social media usage hit an all-time high at the beginning of 2018, with a hefty 83% of the adult population now tweeting, ‘gramming, snapping and liking on one or more channels. In this blog, we take a look at the latest UK social media statistics. Looking for...

Facebook Watch: What is the new video platform?

It’s easy for new Facebook features to pass you by, but Facebook Watch is one of the most important changes we’ve seen for video content within the platform. Facebook Watch is a video on demand service which is a move to compete against the likes...

How to beat Facebook’s latest algorithm changes

You have probably heard about Facebook’s latest algorithm squeeze, which was announced in the last week. One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.We built… Posted by Mark Zuckerberg...

The Rise of the Citizen Influencer

Avocado Social Consultant, Ambi Mistry explores the rise of the citizen influencer, and asks how effective is this marketing technique compared to using celebrity influencers? For many years now we’ve become accustomed to seeing celebrities and influencers using...

Our 7 Social Media Trends and Predictions for 2017

We get asked all the time ‘What’s the next big thing in social media?’ so we thought we’d put together our top predictions for 2017 in a blog post. Social media is one of the fastest growing and ever changing industries around, with new...

How to Use Instagram Stories for Business

  Instagram this week launched Instagram Stories, which means users can post photos and videos that only last for 24 hours and don’t sit on your main feed. It is aimed to encourage more everyday, raw content on the channel. They have come under fire for a straight...