Instagram has kicked off 2025 with a bang, rolling out a series of updates that promise to shake up how we create and share content. From vertical grids to a new video editing app, these features are designed to enhance the platform’s functionality for creators and brands alike. Here’s a detailed look at what’s new and how to adapt your strategy.

1. Vertical Grids Are Here

The classic square grid is being replaced with a vertical layout, giving posts a taller, more dynamic appearance. This change means you’ll need to optimise your images and videos to ensure they look polished. The new “Fit and Fill” tool allows you to edit covers, ensuring your grid aesthetic remains cohesive.

2. Reels Get Longer

Reels now support videos up to 3 minutes long, a significant increase from the previous 90-second limit. This gives creators more room to tell compelling stories. However, Instagram still recommends shorter Reels for discovery, so experiment with both lengths to see what works for your audience.

3. Meet Edits: Instagram’s New Video Editing App

Launching in February, Edits is a free app packed with creative tools for video editing. It includes:

• A high-quality camera.
• Tools to share drafts with collaborators.
• Insights on Reel performance when shared to Instagram.

This app is designed to make content creation easier and more collaborative.

4. Cutomisation Features

New personalisation options include:

• Custom Thumbnails: Create eye-catching covers for posts.
• Grid Reordering: Drag and rearrange posts for a curated profile look.
• Highlights Tab Update: Highlights are moving to a separate tab, making profiles sleeker.

5. Posting Exclusively to your Grid

Instagram now allows users to post content directly to their grid without it appearing in followers’ feeds. This could be useful for announcements or showcasing your best content.

What These Changes Mean for Brands
These updates signal a renewed focus on creativity and personalisation. Brands should:

• Prioritise Visual Quality: Adjust content to fit the vertical grid.
• Experiment with Longer Reels: Test engagement on longer videos.
• Leverage Edits: Streamline your video editing process with the new app.

Conclusion

Instagram’s updates for 2025 are more than just tweaks—they represent a shift towards enhancing creativity and user experience. By staying informed and adapting your strategy, you can make the most of these exciting changes.