LinkedIn Video Updates and Tips for 2025

LinkedIn has been busy transforming its video capabilities—and if video isn’t part of your LinkedIn strategy yet, 2025 is the year to change that! With engagement soaring and new tools rolling out, there’s never been a better time to harness the power of video on LinkedIn.

LinkedIn Video is Booming: The 2025 Data

A recent study by Metricool analysed over 500,000 LinkedIn posts and nearly 47,000 company pages, comparing activity from 2024 to 2025—and the results are impressive:

• 📈 159% increase in average clicks

• 🎥 13.77% rise in video posts

• 👀 73% boost in impressions

• 💬 86% growth in interactions

• 📊 Poll reach up by 206%

It’s clear—LinkedIn users are engaging more than ever, and video is at the heart of this surge.

If you haven’t experimented with polls or video posts, now’s the time. Polls remain underused by brands despite their huge reach potential.

Introducing LinkedIn’s ‘Create’ Hub

LinkedIn has launched a new Creator Tools microsite called Create on LinkedIn. This handy resource offers:

• Best practices for posts, including dimensions and caption lengths

• Tips for using features like newsletters and polls

• Access to LinkedIn Learning courses for premium users

• Dedicated advice on video content

Be sure to explore this site to fine-tune your LinkedIn strategy.

Top LinkedIn Video Tips for 2025

Here’s how to make your LinkedIn videos stand out:

1. 🎬 Keep Videos Short and Sharp
Aim for 60-90 seconds for maximum impact.

2. 🔇 Always Use Subtitles
With 85% of LinkedIn videos watched on mute, captions are essential. Use LinkedIn’s tools or edit them in apps like CapCut.

3. 📱 Go Vertical
The new LinkedIn video player favours vertical content—ideal for mobile viewers.

4. 🎨 Focus on Visuals and Audio
Strong visuals and clear audio help build trust and engagement.

5. 🚀 Watch for Trending Labels
LinkedIn is testing features to highlight trending videos in categories like Industry News, Career Tips, and Day in the Life.

Examples of Great LinkedIn Video Content

• Brand Example: Adobe has been leading the way with fast-paced, engaging vertical videos—think split screens, emojis, on-screen text, and background music.

• Influencer Collaborations: Partnering with thought leaders is a growing trend. Influencers sharing insightful, high-energy content are seeing fantastic engagement.

Leverage LinkedIn Live

LinkedIn Live remains a powerful tool for businesses looking to connect in real time. Here are key tips from LinkedIn’s content strategy team:

• ⏰ Schedule Events 2-4 Weeks in Advance

• 📢 Promote Organically + Use Event Ads (boost engagement by 19%)

• 🎥 Optimal Length: Keep broadcasts to around 1 hour

• 💡 Effective Formats:
  Fireside chats, Q&As, product launches, panel discussions, and milestone celebrations.

• 🎯 Focus on One Objective: Whether it’s lead generation or brand awareness, keep your KPI clear.

• 🔄 Repurpose Content: Maximise value by turning live sessions into evergreen content.

Encourage interaction during the broadcast and remind attendees they can catch the replay if they miss it live.

Final Thoughts

With LinkedIn doubling down on video and live content, brands that adapt will reap the rewards. Whether you’re sharing snappy vertical videos, collaborating with influencers, or hosting a LinkedIn Live, 2025 is full of opportunity.