Propel’s Social Media for Profit event is an essential annual gathering for hospitality marketing professionals, providing them with the latest social media insights to drive business growth.

Since 2018, Alison Battisby of Avocado Social has co-hosted the event alongside Mark McCulloch from Supersonic Marketing, delivering impactful social media training for the hospitality industry.

The event aims to equip hospitality marketers with actionable social media techniques that can increase engagement, boost brand awareness, and ultimately drive profit.

Alison’s role is to provide expertise on platform trends, content strategies, and advertising techniques specifically tailored to the sector.

Through engaging presentations and practical case studies, Alison shared:

Platform updates and trends to optimise reach and engagement.

Content strategies to amplify brand storytelling and connect with audiences.

Paid social techniques to maximise budget effectiveness and reach targeted customers.