The Best Time to Post on Social Media in 2025

One of the most common questions I hear is, “When’s the best time to post on social media?” As we step into 2025, the answer isn’t as straightforward as it once was—but there are still key insights to guide your strategy.

Does timing still matter in 2025

With today’s algorithm-driven feeds, content is no longer shown in chronological order. Whether you’re scrolling through Stories or your main feed, you’ve likely noticed posts from minutes ago mixed with content from days past.

So, does it even matter when you post? The short answer is—yes, but with a strategy.

While algorithms decide what users see, posting when your audience is most active can still give your content an initial boost, helping it perform better in the long run.

Sprout Social’s 2025 Data: Key Posting Times

A recent Sprout Social study analysed 2.5 billion engagements across 600,000 profiles on platforms like Facebook, LinkedIn, Instagram, TikTok, Pinterest, X, and YouTube. Here’s what they found:

• Best Day to Post: Wednesday

• Worst Day to Post: Sunday

What’s surprising is the clear trend towards mid-morning to early afternoon during the working week—with evenings notably absent from peak times.

Why Are Evenings Less Effective Now?

Traditionally, evenings were seen as prime time for social media. However, growing competition and changing user habits mean mornings and lunchtimes are now golden hours—particularly as people take breaks or ease into their workday.

For platforms like Facebook and Instagram, engagement peaks earlier in the day, while LinkedIn often sees strong performance around commuting hours, such as 8:00 – 9:00 AM.

Top Tips for Timing Your Posts in 2025

• 🎯 Know Your Audience’s Time Zone
  If you’re targeting a global audience, adjust your posting schedule accordingly. Tools like Sprout Social and Buffer can help automate this.

• 🔄 Avoid Posting at the Same Time Every Day
  Mix it up! Testing different times can reveal unexpected engagement boosts.

• ☕ Leverage Workday Downtime
  Mid-mornings and lunchtimes are proving effective across platforms—especially for B2B audiences on LinkedIn.

• 📊 Monitor Your Own Data
  While general studies are helpful, your audience may behave differently. Regularly check your analytics to spot unique patterns.

Final Thoughts

There’s no one-size-fits-all answer to the best time to post—but with a smart, flexible approach, you can maximise your reach in 2025. Always keep your audience’s habits in mind, stay adaptable, and don’t be afraid to experiment.

If you’d like personalised guidance on optimising your social media strategy, we’re here to help at Avocado Social!