The Rise of Emoji Marketing and How to Use Them in Business

The Rise of Emoji Marketing and How to Use Them in Business

Emojis are undoubtedly one of the most popular ways to communicate these days. Showing our feelings with small smiley faces, animals and most things under the sun has become the norm to many, who use them in text messages and across social media. Incidentally,...
Guide to Social Media Strategy

Guide to Social Media Strategy

A solid social media strategy forms the basis of success in social media marketing which is why we’ve created this short Guide to Social Media Strategy. According to the latest State of Social report from Buffer, only 49.1% of businesses have a documented social media...
Going Live on Facebook and Instagram

Going Live on Facebook and Instagram

Going Live on Facebook and Instagram is a great way to boost awareness of your business and brand. The format is algorithm-friendly, an eye-catching novelty, and a great way to engage with audiences in real time. It can also be the most nerve-racking activity for a...
How To Get A Job in Social Media

How To Get A Job in Social Media

“How do I get a job in social media?” This is a question we are often asked at our events and workshops across the UK. Social media is an increasingly popular career choice and it’s easy to see why. If you love spending your time on social media sites you may be...
How to beat Facebook’s latest algorithm changes

How to beat Facebook’s latest algorithm changes

You have probably heard about Facebook’s latest algorithm squeeze, which was announced in the last week.     Facebook’s homepage, the News Feed, is changing with the aim of giving people more opportunities to interact with the people they care about....